About Us

Our Story

Couët Strategic Advisors (CSA) is a go-to-market and marketing operations consulting firm for the impact-driven startup. From climate-tech to deep-tech, 0-1 pre-seed startups to Series B, we have an understanding of the unique challenges faced by both early and late-stage start-ups and work closely with our clients to help them overcome those challenges and achieve their goals. 

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Nathalie Couët is the founder and principal of Couët Strategic Advisors. A strategic marketing leader with a strong background in data-centric strategy development, team expansion, and demand generation for B2B and B2G applications, Nathalie has a particular expertise in lead generation, customer journey development & nurturing, brand awareness, and content strategy. After 15 years of experience in multiple sectors, Nathalie founded CSA in order to marry her skills in business and marketing strategy development with her passion for boundary-pushing technology.