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Built for the edge of what's possible

Couët Strategic Advisors was founded on a simple observation: the most important technologies of our time will not scale on technical merit alone. They scale when markets understand them, customers can buy them, and investors trust them.

 

This is why we exist. We partner with founders and venture ecosystems at the moments that matter most: when a technology needs to find its market, when a narrative needs to become a revenue engine, when a company needs to grow without losing itself in the process.

Our Team

Shawn Bates

Founder & CEO

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Jen Harris

Co-Founder

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Jeroen De Leeuw

Chief Tactics Facilitator

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What we stand for

We don't believe in vague commitments. These five words shape every engagement, every conversation, and every recommendation we make.

  • Rigor

  • Reach

  • Clarity

  • Edge

  • Craft

The work, in numbers

18+

Years of commercial strategy experience

40+

Clients served

5

Continents where our clients operate and compete

2

Working languages

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