Privacy Policy

Couët Strategic Advisors Inc. ("the Firm," "we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect through our website (www.couet-strategy.com), how we use it, and what rights you have in relation to it.

This policy applies to all visitors and users of our website. It has been prepared in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Québec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25 / Bill 64), and Canada's Anti-Spam Legislation (CASL).

Couët Strategic Advisors Inc. is a Québec-incorporated boutique commercial strategy firm. Our registered address is in Québec, Canada. For any questions about this policy or how we handle your personal information, you can reach us at:

Email: nathalie@couet-strategy.com

Mailing address: 261 Chemin Redmond, St-Gabriel-de-Valcartier, QC, G0A 4S0 Canada

Information you give us directly

When you fill out our contact form, we collect the information you choose to provide — typically your name, email address, company name, and the content of your message. We do not require you to share any sensitive personal information to contact us, and we ask that you do not include any.

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and analytics tools. This includes your IP address, browser type, device type, pages visited, time spent on pages, and referring URLs. This data is collected in aggregate and is used solely to understand how our site is being used and to improve it.

Our website is built on Wix and uses Google Analytics. Both platforms may collect and process data on our behalf as third-party service providers. See Section 6 for more detail.

We use the information we collect for the following purposes:

— To respond to inquiries submitted through our contact form.

— To understand how visitors use our website and improve its content and functionality.

— To comply with our legal obligations.

We do not use your information for automated decision-making or profiling. We do not sell, rent, or trade your personal information to third parties. We do not send marketing emails or newsletters.

Under PIPEDA and Québec Law 25, we process your personal information on the basis of:

— Consent: when you voluntarily submit information through our contact form.

— Legitimate interest: when we collect anonymized analytics data to improve our website. This interest does not override your privacy rights.

We work with the following third-party platforms that may process personal data on our behalf:

Wix

Our website is hosted on Wix.com. Wix collects certain technical data as part of hosting and operating the site. Wix acts as a data processor on our behalf and is subject to its own privacy policy and data processing terms. For more information, visit wix.com/about/privacy.

Google Analytics

We use Google Analytics to understand how visitors interact with our site. Google Analytics uses cookies to collect anonymized data about traffic and usage patterns. We do not use Google Analytics to identify individual visitors. You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

As required under Québec Law 25, we have taken steps to configure Google Analytics to limit data retention and to anonymize IP addresses where technically possible.

Our website uses cookies — small text files stored on your device — to enable basic site functionality and to support analytics. The cookies used on our site fall into two categories:

— Strictly necessary cookies: required for the website to function. These cannot be disabled.

— Analytics cookies: used by Google Analytics to collect anonymized usage data. These can be disabled through your browser settings or the Google Analytics opt-out tool referenced above.

You can manage or disable cookies through your browser settings at any time. Note that disabling cookies may affect the functionality of some parts of our website.

We retain contact form submissions for as long as necessary to respond to your inquiry and for a reasonable period thereafter in case of follow-up. Anonymized analytics data is retained according to our Google Analytics configuration, which we have set to the minimum available retention period.

You may request deletion of your personal information at any time. See Section 10 for how to exercise this right.

Our website is hosted by Wix, which stores data on servers located in the United States and other countries. Google Analytics also processes data outside Canada. By using our website, you acknowledge that your information may be transferred to and processed in jurisdictions outside Québec and Canada, including the United States, where privacy laws may differ from those in your jurisdiction.

Where such transfers occur, we rely on our service providers' compliance with applicable data protection frameworks and standard contractual safeguards.

Under PIPEDA and Québec Law 25, you have the following rights with respect to your personal information:

— The right to know what personal information we hold about you.

— The right to access your personal information.

— The right to correct inaccurate or incomplete information.

— The right to request deletion of your personal information.

— The right to withdraw consent at any time, where processing is based on consent.

— The right to lodge a complaint with the Commission d'accès à l'information du Québec (CAI) or the Office of the Privacy Commissioner of Canada (OPC).

To exercise any of these rights, please contact us at nathalie@couet-strategy.com. We will respond within 30 days.

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. Our website is hosted on Wix's secure infrastructure, and all data transmission is encrypted via HTTPS.

No method of transmission over the internet is completely secure. While we take the protection of your data seriously, we cannot guarantee absolute security.

Our website is not directed at children under the age of 14. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through our site, please contact us and we will delete it promptly.

Our website is not directed at children under the age of 14. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through our site, please contact us and we will delete it promptly.

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

Couët Strategic Advisors Inc.

Attn: Privacy Officer

Email: nathalie@couet-strategy.com

261 Chemin Redmond, Saint-Gabriel-de-Valcartier, QC G0A 4S0 Canada

You also have the right to contact the relevant supervisory authorities:

— Commission d'accès à l'information du Québec (CAI): www.cai.gouv.qc.ca

— Office of the Privacy Commissioner of Canada (OPC): www.priv.gc.ca

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This policy was last updated on April 7, 2026.